BFGoodrich
Tires Off-Road Racing Set To Hit Theatres In Dust To Glory MovieBFGoodrich
Tires Off-Road Racing Set To Hit Theatres In Dust To Glory MoviePRESS RELEASE
GREENVILLE, S.C. - March 29, 2005 - BFGoodrich tires, the World's Toughest Off-Road Tires, are set to hit the big screen once again when the new off-road racing documentary, Dust To Glory, premiers tomorrow in Los Angeles, Calif.
BFGoodrich Tires personnel, teams and tires played a key role in the production of the new movie and the film will showcase the brand's significant involvement in the legendary Tecate SCORE Baja 1000 off-road race.
"People say that the Baja 1000 is the best race no one has ever seen," said Thom Peebles, BFGoodrich Tires brand director. "This movie will change that perception and we believe will really boost interest in off-road racing throughout the United States. We are extremely proud of our off-road racing heritage and we're looking forward to seeing people's reaction to the new film. There is nothing like Baja and there is certainly nothing like the Baja 1000."
BFGoodrich Tires', off-road racing legacy stretches back 30 years when The brand first participated in the Baja 1000. The goal was to test the durability and design of a new off-road tire, the BFGoodrich All-Terrain T/A. Today, that tire is one of the most successful light-truck tires in the marketplace and BFGoodrich is celebrating 30 years of racing in Baja and 19 consecutive wins in the Tecate SCORE Baja 1000.
"Racing Baja means so many different things to so many different people," said Todd Steen, motorsports marketing manager for BFGoodrich Tires. "Until now, the only way you could experience the race and learn about its heritage was to actually attend, read about it a magazine or watch a summary on TV. This movie tells the whole story. It talks about the race, the challenges and most importantly the people and teams that make this race and sport what it is today."
Dust to Glory is the full length feature documentary film about the eclectic band of adventurers who have gathered every fall since 1967 in Ensenada, Baja California, Mexico for the roughest, toughest and most adrenalin-filled point-to-point race ever held. Dust to Glory re-teams Step Into Liquid producers C. Rich Wilson and Scott Waugh of BronWa Pictures with Producer and SCORE Baja racing champion, Mike McCoy to help director Dana Brown capture the legendary Tecate SCORE Baja 1000 on film. The massive undertaking used more than 50 cameras, 4 helicopters, a four passenger open-wheel desert race car camera vehicle and a crew of more than 80 movie camerapersons and crew to film the longest continuous point-to-point race in the world.
The World Premiere of the film will be held on March 30 in Hollywood, Calif. followed a nation-wide release of the film beginning April 1.
BFGoodrich Tires combines technological expertise with vast Motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world.
BFGoodrich Tires has built its reputation on using motorsports as a proving ground. Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 19 consecutive Baja 1000 wins, the most wins in rock-crawling history and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.
###
Media Contact: Christian Flathman
864-458-5115
